Show Notes
Semi-permanent makeup is not semi-permanent. When artists tell clients that brow pigment will fade and disappear in two or three years, they are misrepresenting what is actually a permanent tattoo on the face.
In this episode Billy DeCola explains that hundreds of clients have walked into the studio reporting exactly that promise from their original artist, and the pigment is still fully visible five, six, seven, or eight years later. The only scenario in which a tattoo would not stay is one where the artist placed the pigment too shallow to remain in the skin, and that is not a feature, it is poor technique.
If you are years past your original PMU appointment and the pigment has not faded the way you were told it would, PMU removal is an option worth exploring. You can review common questions on the FAQ page or book a consultation to talk through your situation directly.
Full Transcript
Semi-permanent makeup does not exist. Why are people telling clients that their brows are going to fade in two and three years? Hundreds of people have come into this studio alone and have said, "My artist told me that my brows were going to fade in 2 or 3 years and that it was semi-permanent." And meanwhile, we're 5 6 7 8 years later and the pigment's still there. It hasn't faded at all. There's no such thing as semi-permanent makeup. The only thing that would make a tattoo semi-permanent is if you didn't put it deep enough for it to stay in the skin. If you're telling people, "Hey, this is a permanent tattoo I'm doing on your face," and they decide to do it, that's cool. I'm totally cool with that. But when you misrepresent it and you tell some young girl that in a couple years those brows are going to fade and they're going to be gone, that is irresponsible and it is dishonest.